NINETY PERCENT is a London-based contemporary label launched in 2018 that’s trying something new: sharing 90% of our distributed profits between charitable causes and those who make our collection happen. There’s more. We’d like you to decide where our money goes and help us start a consumer movement that empowers makers and wearers.
The collection is feminine and low maintenance. Relaxed silhouettes are its core alongside close-fit jersey staples and sumptuous knits. Design focus is on fit, fabric and finesse to make detail driven pieces that work effortlessly together to elevate the everyday.
NINETY PERCENT is striving to improve our social and environmental legacy with a new business model that reinvests its profits across a range of organisations that safeguard people and the planet.
Shopping NP and voting to support one of the affiliated charitable causes makes you part of an forward thinking movement that transcends trends.